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三松2大工作原理

三松2大工作原理

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對位戰略原理

“知己知彼,因企制宜”,從企業實際情況出發,不夸大,不縮小,正確認知和解決營銷問題。從賽道、產品、品牌、溝通4大維度梳理匹配企業的對位營銷戰略。

 

IP化品牌原理

將營銷寄生于大眾熟悉的元IP認知中,品牌產品與消費者自來熟,與消費者情感自動共振,從而快速提升產品銷售的轉化率,快速實現元IP認知資產的品牌遷移與積累。

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